The logo for a Minnesota dairy cooperative that produced exceptional 100% organic butter and cheeses using the milk of their 100% grass fed cows
In our first meeting the co-op members explained that their farming, and the food they produce from it, is very literally a practice of harvesting solar energy. Minneapolis illustrator Eric Bjorlin took my sketches and produced beautiful wood block style art for these icons, the logotype and the butter wrapper's principal display panel.
Original butter wrapper and cheese wedge labels which were the impetus for the larger, multi-year branding project
Some of the ads we developed based on my suggestion that we collect local chef testimonials. The Meadowlark ad introduced one of PastureLand's aged cheeses.
Labels for three aged cheeses, each named for a SE Minnesota town that once had a creamery in the vicinity of the PastureLand farms