Logo for St. Paul natural food co-op, a community institution, now with three stores

Logo for St. Paul natural food co-op, a community institution, now with three stores

 
Brand visual identity guide

Brand visual identity guide

 
Sample issues of the Market's bi-monthly newsletter, including layout, art direction and illustrations

Sample issues of the Market's bi-monthly newsletter, including layout, art direction and illustrations

 
Produce and deli sign templates

Produce and deli sign templates

 
A set of icons developed to visualize the three-word brand invitation.

A set of icons developed to visualize the three-word brand invitation.

 
The brand promise Welcome statement sign located just inside store entrances

The brand promise Welcome statement sign located just inside store entrances

 
Marquee-style signs above the fresh and frozen meat coolers; the frozen sign was created with a number of individual producer panels that could be swapped out.

Marquee-style signs above the fresh and frozen meat coolers; the frozen sign was created with a number of individual producer panels that could be swapped out.

 
Hanging locator signs for the cheese department (which I named) with individual producer panels that are swapped out periodically

Hanging locator signs for the cheese department (which I named) with individual producer panels that are swapped out periodically